Strategy Drawings: tell your story visually
Together, we develop your story through discussion, analysis, and drawing. This step-by-step process focuses on the storyline, hierarchy, key themes, metaphors and relevant stakeholders.
In advance, we define the number of iteration steps and the timeline. For example, a process could take six weeks with weekly collaborative sessions, which can be held either in person or online. During online sessions, you can even watch your strategic drawing come to life in real time.
An example of a strategy drawing where words are spatially arranged to form a narrative.
Co-Creation Project of the Energy System
strategy drawing for Co-Creation Project
A depiction of stakeholders collaborating in co-creation to democratise an energy system. The visual supports the accompanying text by making parties and their relationships clearly visible.
Strategy drawing for the Erasmus MC
Strategy drawing of the Erasmus VISION
A spatial visualisation of the Erasmus MC strategy. Instead of a list of bullet points, this visual map provides a powerful way to present ideas that are not only easier to read but also more memorable. Additionally, the map enhances the symbolic value of the strategy by representing it in a meaningful way.
"This is the core of our five-year strategy which we call Koers'28 in the Erasmus MC. Presented with a Rotterdam spirit, as we are rooted in our vibrant city and work with a rolled-up sleeves mentality."
Joke Boonstra, Executive Board, Erasmus MC
STRATEGY DRAWING FOR IM / TU DELFT 2022
Step-by-Step Development of a strategy drawing
This visual map not only illustrates the customer journey and supporting facilities but also includes information management and functional administration. Thanks to its step-by-step structure, this complex narrative can be presented in a clear and organised manner.
"Based on this visual, the complexity and services of information management/ functional management as a field can be clearly explained. I have used it extensively in communication with new employees/colleagues and in the elevator pitch about IM."
Pieterkees Bom, Manager Information Management - 2024 / TU Delft
PROJECT CAMPUS NL
The Dutch universities are collectively exploring the past, present, and future of Campus NL. This visual map provides a distinctive overview of the 14 campuses, based on input from their respective campus contacts.
Want to see more? Check out the illustrations in Campus NL 2023-2027: research for and by universities
Drawing for Campus NL
strategy drawing for Strategic Direction
A strategy course often encompasses more than just the mission, vision and strategy. This visual dialogue captures all key concepts and their interconnections. Whether used as a poster to highlight specific elements or as a step-by-step narrative in a PowerPoint presentation, it serves as a powerful tool to simplify complex ideas and communicate them effectively.
PROJECT LEARNING WITH SOCIETY
Sometimes a sketch-style drawing works better, for instance to highlight the conceptual phase or depict a dynamic context. This loose style brings ideas to life and encourages creative interpretation and discussion.
Sketch-style drawing for Streetwise / TU Delft
OE global conference
strategy drawing on Connections
This visual map illustrates the interconnectedness of (open) education, (open) research, and (open source) software. It is a richly detailed representation that consolidates a large amount of information and makes the connections clearly visible.
The map was created as a contribution to the OE Global Conferentie, where it enhanced the dialogue on open collaboration.
Graphic stories
Characters tell your story in graphic story form. In this example they introduce an online course on policy analysis.
MOOC Policy Analysis by dr. ir. a. de Haan
Graphic stories FOR 'HET BETONAKKOORD'
Graphic story on Circular Design
Circular design starts with the involvement of all chain partners right from the design phase. The Circular Design implementation team of the Betonakkoord developed the Bouwwaardemodel to make this process easier for the chain partners.
Graphic stories and an animation clearly and visually explain how this model works and how it supports the partners throughout the process.
Components of a strategy drawing
These elements are taken from a strategy drawing illustrating an ICT vision and strategy. A well-designed visual map includes detachable components that can be flexibly repurposed for use in presentations, reports, or other communication materials.
Illiustrations for TU Delft
Responsible Innovation Project
Cover illustration for a collaborative project between Erasmus University and TU Delft. During a collaboration session, strategic drawings were created live in partnership with fellow visualisers.
ILLUSTRATION FOR THE ERASMUS UNIVERSITY AND TU DELFT
Design Engineering Sciences sector
strategy drawing in Report
Visual maps included in the Sector Design Engineering Sciences report. These illustrations not only map out different levels but also highlight their interconnections. For example, they emphasise the importance of aligning the abstract organisational level with the personal level, which is crucial for an effective and well-functioning system.
strategy drawing for a Grant Application
Images can greatly enhance understanding when dealing with interconnected elements in written content. By arranging these elements spatially, you gain a fresh perspective on their relationships—connections that may be less apparent in text alone.
This visual was created for a grant application on the theme of Lifelong Learning.
Newspaper article DELFT OP ZONDAG
strategy drawing for Publication
A visual map on Lifelong Learning, designed to support presentations and publications.
Illustration for TU Delft